When I covered the Berkshire Hathaway annual meeting in 1994 for CNN, I was given just two minutes to interview the Chairman and Vice Chairman, Warren Buffet and Charlie Munger. I used one of my precious questions to ask Munger if his decision “to violate his own rule to not sit on outside boards and sit on the board of directors of Costco [Wholesale Corporation] was an implicit endorsement of the stock?” He glared down at me through his extra thick glasses. (The room was so small that I had to crouch on the floor to stay out of the camera shot.)

Charlie was peeved not only because I was pointing out an inconsistency between his words and actions, but also because I was asking him to violate his and Warren’s rule against making stock predictions. After about five agonizing seconds, Charlie finally, honestly, begrudgingly, spat out “Yes.” Warren, who had turned to stare at Charlie’s discomfort, swung his head back to me and exclaimed with a big smile, “That’s more than I ever get out of him!”

Charlie’s innate honesty kept him from ducking a question that most powerful people would fudge or simply decline to answer. But fudging and ducking is not what Charlie and Warren do, especially Charlie. They’re fully integrated human beings so, as former U.S. senator Bill Bradley recommends, the externals of their lives truly reflect the internals. They do and say what’s truly on their minds. And because they’re fundamentally honest and expressive, what you see and hear is who they truly are.

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